Text by David Hellqvist | Published 16 October 2009
In our culture-inflated society, art entrepreneurs have to be cunning. Many of them are constantly asking themselves "How do we get noticed? When’s the best time to show our work? Where are we going to exhibit?" Those are just a few of the factors that need to click when the time has come to invite the public.
It seems like PLUS curator Declan McMullan will satisfy all of those requirements when he launches 70+Artists+100+Hours tonight. In the midst of Frieze Art Fair, the Volume-sponsored art event pulls together an impressive rooster of artists (Tracy Emin, Gavin Turk, Sarah Lucas...) and it is taking over an empty warehouse in Southwark for almost five full days, or 100 hours, as the title indicates.
Like Frieze, PLUS is about networking and collaborations, but not just in the art world. Sharing the space with the art are bands, DJs and filmmakers, making the event truly interdisciplinary. On the opening Friday evening, Glasgow four-piece Isosceles will perform, but true to the ideals of PLUS, the gig will be used in a documentary made by Central Station, which will “explore where art and music meet”.
The eclectic mixture of artists exhibiting at PLUS is exciting. Not often do such established names share a creative platform with the UK’s underground scene. Amongst the less famous exhibitors duo Jon Glazier and James Fisher, who have constructed a 2.5 square metre cube frame, in which they will be creating a live sculpture from string. “It’s about decision-making and, hopefully, about shapes," says Fisher. "The threads will be left as a residue of our decisions at the time.”
Why go to Regents Park when you can visit a cold warehouse in Southwark and experience the underground art scene cavorting with the creatives on the front line of Brit Art.
From October 16th (5pm) – 20th (9pm) at 120 - 122 Webber Street, between Blackfriars Rd and Southwark Bridge Rd.
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